Cambridgeshire web design agencies will all have their own take on what makes the perfect website. However, there are some key ingredients that will be present in all their approaches, or at least there should be. One of these should be the need for your website to reflect your individual brand. There are numerous ways in which your website can achieve this, but one of the most important is its visual appearance. It’s critical to choose a web design Cambridgeshire based agency that knows this, and that understands that you don’t get long to make the perfect first impression on your visitors.
There are a great number of expectations placed on your website and the Peterborough web creation team behind it. The website must function effectively and load quickly, be appealing and not only encourage your visitors to return but also to bring others. Most importantly, it must do all this the instant a visitor arrives on the landing page. This is because research has shown that visitors to your site form an opinion based on the first page they see, and they make this judgement in an average of 50 milliseconds, or 0.05 seconds to be exact. In this short space of time, they will have decided whether your business is worth their custom. There are various factors that can affect this judgement from how the landing page is structured to the colours that are used and the amount of text that is on the page. Spacing, symmetry and the fonts used in the text will also all play a part. It has also been shown that certain parts of the page matter more to the visitor than others. Your logo, the main menu, the search box, written content and the very bottom of the website were all areas that were found to be crucial in the decision-making process. Another key element was the site’s main image. Mistakes here could seriously, and negatively, affect a visitor’s first impressions of your site. Given the importance of these elements, it is important that your choice of web developer Peterborough based, shares your concerns and is ready to focus on these factors.
Given that the main image on your site plays such an important role in the visual impression of your website, you need a Peterborough web development agency that can choose and use images wisely. When searching for web design Cambridge, then, keep the following tips on image choice in mind. Firstly, it’s important to avoid stock photography. These photos are, by their very nature, over-used, recycled and stale. They shout lack of effort to the visitor, and your conversion rates will suffer. Resolution is another important aspect to be considered. If an image appears pixilated or distorted, then you run the risk of the visitor thinking that you are either trying to hide something, or that your goods or services will be of the same poor quality. While images are great, one of the mistakes people make when creating their own websites is to fill every inch of space with either text or images. They seem afraid of blank space in the same way that some people are afraid of silence. This is a mistake; it leads to a cluttered page that visitors find hard to focus on. Sometimes less is more, as it allows the images you do use to stand out and make a statement. However, it is important that the images make the right statement and reflect your aims. A well-chosen image can sell a product or service for you, so be clear in your discussion with the design agency Peterborough you choose and be open about your business’ aims and ethos. The importance of this step is why developers Jigowatt Ltd always start here.
Starting with your business’ aims and objectives allows the team at Jigowatt Ltd to choose images that work for your brand and create the right first impression of your website. By using carefully structured pages, suitable designs and appropriate images, our Cambridgeshire web design agency will surpass your expectations, and those of your visitors. Learn more about the full range of web design Cambridgeshire wide services that we offer at https://jigowatt.co.uk/. Use the contact form to ask any question you have, or to find out how we can help you.