4 Shires Asset Mangement

4 Shires are an Asset Management business based in Gillingham, Dorset. Set up in 2011 by Jeremy Le Sueur they aim to provide good value ownership for clients, using low cost funds and direct shares and bonds.

Getting Acquainted

We were introduced to Jeremy and the 4 Shires team by a local friend who is a member of the board and represents shareholders interests. Their existing site was difficult to navigate, not mobile optimised and needed a fresh lick of paint.



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Design & Development

After spending a few hours reviewing their website we knew immediately that the most important part of the new build was to make content much more easily available. We proposed a new site map detailing the user journey and how many steps it’d take them to go from landing on the site to finding the information they needed.

The next step was using their current font, colours and new site map and redesigning the homepage. We made the three most important services visible as soon as the page loaded, right beneath a slider with clear calls to action.

A lovely personal touch towards the bottom of the page is the inclusion of a video from Jeremy which introduces the business, followed by a video testimonial by some of their own clients.

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As a second stage we’re developing a custom client membership area to help gather and manage client information. This area will allow clients to securely login, view and adapt their profiles over time.