Finally, all elements of the site needed to reinforce the quality of service Fisherprint provide, including managed accounts, online fulfillment services and quotes provided within two hours of initial enquiry.
To provide the desired control and flexibility, along with ease of use for the Fisherprint team to maintain and update the new website, WordPress was chosen as the Content Management System. It requires little training for internal teams to manage, and allows for the integration of various elements, including Google Maps for location, viewing Online Brochures, and a portal for the Client Area.
The site design is clean and professional, to reflect Fisherprint and their clients. A large section of their client base comes from the pharmaceutical industry, so clear navigation and headings was obviously important.
The responsive design allows the site to be viewed correctly whether via computer, tablet or smart phone, and the bright imagery reflects each area of the business effectively.