Why would Google make such a fuss? Because mobile-friendly sites have one URL and HTML which makes it more efficient to crawl, index and organise content – it’s therefore easier for users to share and interact with. Not as straight forward though for creators of the sites. Website design and development is no longer just about the look and feel on one device, factors like click versus touch, screen-size, optimised mark-up and pixel resolution are also crucial.
It’s great news for our customers though. Although the initial outlay for site creation may be a little higher (it still costs less than for 2 sites though), updating content on one site is quicker and any investment in SEO is enhanced as your visitors are directed to a single site.
User experience is key to how visitors consume and react to your content. Without the need to scroll or resize on their favourite device plus of course relevant, up to date information will ensure your customer has an effortless journey and will return time and again.
For over 5 years Jigowatt’s customers have benefited from responsive websites – be it simple brochure sites or complex eCommerce projects. Many agencies were alarmed when Google announced their recent rulings regarding search engine rankings – here at Jigowatt it was welcome news.
Give us a call to talk about making your site mobile-friendly on 01733 2657775