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The Racing Pigeon

The pigeon-fanciers’ weekly magazine, The Racing Pigeon, approached Jigowatt for a website which would not only offer news content and allow its audience to post their own racing results, but provide an on-line shop.

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Platform:

With CMS a major element of The Racing Pigeon’s requirement,WordPress was a natural choice of website platform, offering its customers a simple route to subscription for digital and printed version of the newspaper. Additionally, Jigoshop provided an integral e-commerce module from which The Racing Pigeon could sell its merchandise securely and with stock control built in.

Design:

Jigowatt set out to put The Racing Pigeon’s magazines front and centre, with clear portals to its racing results reporting system and a shop-front display of the magazines’ products. The Racing Pigeon can manage its news content directly, and high-margin items, popular products or special offers can be quickly swapped out of the on-line shop as the season and market dictates.

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