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Reach Fundraising

Reach is a charity fundraising agency led by Richard, a long-term client. Following a recent rebrand, Reach needed a new website that could clearly communicate its digital marketing services to the charity sector, strengthen credibility, and improve organic visibility through a more SEO-led structure.

Challenges

The redesign needed to balance brand-led presentation with practical portfolio management requirements:

  • Portfolio clarity across multiple verticals: InMotion needed a clear way to present investments and exits across three distinct categories – Climate, Enterprising and Industrial – without forcing users into long, undifferentiated lists.
  • Depth of information without complexity: Each portfolio entry required rich company detail (team, location, founding information, and investment stage) while staying readable and easy to maintain.
  • Keeping content fresh without manual overhead: The site needed a way to surface relevant, up-to-date news content for each investment without creating a heavy editorial workload.
  • A distinctive design direction without strict mandates: With no fixed client requirements on style, the challenge was to propose a visual approach that felt modern, confident, and aligned with venture capital credibility, while remaining legible and structured.
Reach Fundraising
Reach Fundraising

The Solution

Design & Development

The site architecture was rebuilt around a portfolio management system that supports both current investments and exits, giving InMotion a scalable way to grow and curate its track record.

Each company profile was designed to communicate essential details quickly, while supporting deeper exploration when needed.

Website Features

Category Filtering Across Three Verticals

To reflect the way InMotion positions its investment activity, the portfolio is organised into three categories with filtering:

  • Climate
  • Enterprising
  • Industrial

This enables visitors to explore investments by theme and makes the wider portfolio easier to understand in a single session.

Company Profile Detail and Investment Stage Tracking

Each portfolio entry includes structured information designed for clarity and comparability:

  • Team information and key contacts
  • Company location and founding details
  • Funding stage display, tracking progression from Seed A and Seed B through Series A and beyond
  • Dedicated company pages that support richer narrative and context, rather than limiting the portfolio to summary cards

Dynamic News Integration

To keep each investment page current, the platform includes dynamic news integration:

  • Relevant articles are pulled through and displayed per portfolio company
  • Users can see recent coverage and signals of traction without the site relying on constant manual updates

Design Approach

With no strict styling mandate, the redesign introduced a distinctive but controlled visual language:

  • Pastel colour scheme to create a lighter, more modern tone while maintaining professionalism
  • Full-width layouts and an editorial sense of space to support portfolio browsing and content hierarchy
  • Asymmetric composition to avoid rigid grid layouts and introduce a more design-led venture aesthetic
  • Mixed typography combining sans-serif and serif fonts for contrast and readability
  • Office photography, often close-up, to add a human and operational feel rather than purely conceptual imagery
  • Gradient blur animations and subtle reveals to introduce motion and depth without distracting from content

Results

The redesigned platform provides InMotion with a clearer, more scalable portfolio presence:

  • Improved visibility of investments and exits across Climate, Enterprising and Industrial
  • Richer company storytelling through structured profiles, with stage tracking that supports investment narrative over time
  • Reduced content maintenance through automated news integration per portfolio company
  • A contemporary design system that feels distinctive and venture-led, while keeping portfolio information easy to find and digest

Conclusion

This InMotion redesign places the portfolio at the centre of the digital experience – delivering an organised, information-rich platform that supports both credibility and discoverability. By combining structured investment data, category filtering, dynamic news content, and a modern editorial design direction, the site now works as a practical portfolio tool and a confident representation of InMotion’s venture activity.

Visit Inmotion Venture
We approached Jigowatt with an initial concept for a new company website following our rebrand, with the ambition of going from idea to launch within eight weeks. While we had a clear sense of what we didn’t want in terms of tone and style, putting our aspirations into words was more challenging than expected. Jigowatt quickly made the process feel straightforward. After we shared a handful of website designs that resonated with us, Andy, Sandra and Luke got to work building our new site. The end result has exceeded our expectations. We love the design, the functionality and the navigation — and, most importantly, the website captures our brand perfectly. It brings everything together cohesively, allowing us to celebrate our work and vision for the charity sector, showcase the people who make Reach Fundraising what it is, and clearly present the breadth of services we offer — while also supporting recruitment for the next generation of Reach talent. What also stood out throughout was how much Jigowatt care. Their commitment goes beyond delivery: they work collaboratively, challenge thinking when it strengthens the outcome, and consistently raise the creative bar. We’re genuinely grateful for their pursuit of excellence. Thank you, Andy, Sandra and Luke.
RichardManaging Director, Reach Fundraising