Email campaigns built around your audience
An effective email starts with a clear purpose. You might want to introduce a service, share useful advice, promote an event or encourage existing customers to return.
We work with you to understand your subscribers, agree what each campaign should achieve and plan the content around it. That includes deciding who should receive the email, what they need to know and which action you want them to take.
Fully managed email marketing services
We can manage your campaign from the initial brief through to sending and reporting, or support the parts you need help with.
Our email marketing services include:
- Campaign planning and scheduling.
- Subject lines, preview text and email copywriting.
- Branded email layouts and reusable templates.
- Subscriber segmentation for more relevant messages.
- Campaign setup, testing and sending.
- Reporting and recommendations for future emails.
Email design that supports your message
Your emails should be recognisable as part of your brand and easy to read on a smaller screen.
We create responsive layouts with clear headings, concise content and prominent calls to action. Reusable templates provide a consistent starting point for newsletters, announcements and promotional campaigns, while allowing the content to change with each send.
Testing and reporting to improve future campaigns
Before sending, we check the content, links and layout, including how the email displays on mobile devices.
Afterwards, we review the available campaign data, including clicks, unsubscribes and delivery issues. Where tracking is configured, we can also assess the website activity and enquiries associated with the campaign.
Support with your email marketing platform
We work with platforms including Mailchimp, Constant Contact and Campaign Monitor.
If you already have an account, we can review how your templates, subscriber lists and campaign processes are set up. If you are starting from scratch, we can help identify a suitable approach based on your requirements.
Where your website needs to connect with your email platform, we can assess the available integration options and agree the setup required.
Talk to us about your email campaigns
Whether you need help with an upcoming send or a more consistent newsletter schedule, we can review your current approach and identify the support you need.
Tell us about your audience, your email platform and what you would like your campaigns to achieve.
What types of email campaigns can you help with?
We can help with company newsletters, product and service announcements, event invitations, promotional campaigns and customer updates. The content and format depend on your audience and the purpose of each email.
Can you manage the whole campaign?
Yes. We can plan the campaign, write the copy, design the layout, set it up in your email platform and report on the results. You approve the email before it is sent.
We can also work alongside your team if you only need help with copywriting, design or campaign setup.
Can you improve our existing email template?
Yes. We can review your current template and identify improvements to its layout, readability, branding and calls to action. Depending on your platform and requirements, we can refine the existing design or create a replacement.
Can different subscribers receive different emails?
Yes, where your platform and subscriber data support it. We can help organise audiences by relevant characteristics, such as their interests or customer relationship, so each group receives more appropriate content.
How often should we send a newsletter?
The right frequency depends on what you have to share and what your subscribers expect. A useful monthly newsletter may be more appropriate than frequent emails with little new information.
We can help plan a realistic schedule that your team can sustain and review it using campaign results.
Can you connect our website forms to our email platform?
We can assess your website forms and email platform to identify an appropriate integration. This can help subscribers reach the right list and reduce manual administration. The exact setup depends on the systems you use.
Do you work with businesses outside Peterborough?
Yes. We are based in Peterborough and support businesses across the UK, working remotely to plan campaigns, share drafts and review results.
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Make your next email campaign easier to manage
Tell us what you want to send, who it is for and where you need support. We can help with an individual campaign or ongoing email marketing.
Looking for support across several channels? Explore our digital marketing services.