Content Marketing Services

Writing optimised website content is time consuming and needs to be right first time

What if you never had to hawk your services again, because your potential customers trusted you implicitly? That's where content marketing comes in. In a world where we're all jaded to advertising, people are desperate for independent, trusted sources of information. Content marketing helps you answer the most pressing needs and queries in your niche, so that your audience instinctively leans towards your brand.

Content marketing can skyrocket your sales, generate new business leads and supercharge user engagement and brand awareness, by making you a key source of invaluable, independent information and authority in your business niche.

Rather than pushing people to buy your products or services by shouting about how great you are, content marketing employs the most effective form of advertising: trust. By finding solutions to your audience’s problems and providing in-depth, useful answers to questions that aren’t about your product, you make your brand indispensable to potential customers.

What content marketing services do we offer?

Content strategy

We’ll work with you to draw up a content strategy that targets your audience at every stage of their engagement with you. We’ll turn your audience seamlessly from site visitors to customers, by the pure value and relevance of your content, as well as boosting your rankings and site traffic.

We’ll define your target audience, as well as each step of their purchase path.

Our SEO strategists will identify the most effective keywords to target in your niche, increasing your rankings and converting your site visitors into customers and fans.

Our content creators will use these keywords to produce a flow of content that hits your audience at each stage of their journey from visitor to purchaser. We also use killer sales copy to convert your customers at the point of purchase.

Your brand becomes a key authority in your business niche and its related areas.

Target audience and purchase journey

Powerful content marketing starts with your target audience: the people who currently use your products or services, and the people most likely to use them in the future.

Knowing your target audience helps you serve them with the most relevant content, and focuses your resources on the group of people most likely to convert. We will:

Perform a SWOT analysis to explore your current business market, diving into the location, demographics (age, gender and occupations), values, and customer buying habits of the audiences in your niche.

Understand the purchase path of your potential customers, so that we can craft valuable, unbiased content to answer their questions and target their pain points at every stage of the purchasing journey.

Create user personas based on the demographics and psychographics (the attitudes, hopes and motivations of your target audience) of the people most likely to use your services or product, so that we can precisely target their personalities, expectations and needs through your content.

Keyword gap analysis

SEO is central to driving your sales, and your content creation needs to rank not just for high-volume keywords, but keywords which are more likely to convert audiences into buyers.

While it’s great to rank for ‘dog food’ if you sell pet supplies, if you also rank for low-search, high-intent keywords like ‘hypoallergenic dog food’, you’ll show up top for all those people who need highly specific advice on food for their allergy-prone dogs, and are looking to buy now.

Not only this, but if you’re coming up with top-quality answers for niche questions as well as broad ones, you’re increasing trust in your audience. You’ll be seen as a rich, expert source of information for the most specific topics in your area.

We’ll analyse which keywords your competitors rank for, particularly low-search, high-intent keywords whose cumulative power may be responsible for higher traffic and rankings. We’ll use these, as well as high-volume keywords, to inform our content creation, ensuring that you rank for the strongest keywords in your niche.

Content gap analysis

Our content gap analysis will take stock of your existing content. Our aim is to make every blog page work for your site, from improving its rankings for top keywords, to increasing brand authority in your niche.

We’ll enhance the user experience and structure of any content that doesn’t rank well, to increase its position on Google and draw in high traffic to your site. This includes:

Improving low quality content, for example, removing duplicated content and keyword stuffing, and putting in effective headings and structure.

Taking your blogs which already rank in top 10 on page 1 of Google, and editing them to rank in featured snippets for their relevant keywords.

Content creation

After conducting our analysis of your target audience and content and keyword gaps, the next step is content creation.

We’ll create content that provides unbeatable value to your audience, ramping up your site traffic and kicking your competitors down the Google ladder. Our content services include:

Guest post link building

Using our guest post link building strategy, we’ll identify high-traffic sites with powerful domain ratings, which cover topics related to your brand.

We will place high-quality, lengthy blogs on these sites, which provide extreme value to their audience, while also linking to your brand.

By crafting content which is highly relevant to the guest site and its users, the guest blog (which mentions your brand as an added value, rather than focusing entirely on it) will rank at the top of search engines, increasing the traffic and audience awareness of your own site.

Our expert content creators can often get guest blogs which link to your brand ranking in position 1 or feature snippet on Google. For example, if you’re a brand selling aromatherapy products, you could be mentioned in a guest blog that ranks number 1 for top keywords in the psychological and mental health space.

Blogging

Our blogging service can supercharge your Google rankings, and transform you into a highly respected authority in your niche.

Not just in terms of your product, but in all tangentially related issues and questions. For example, if you’re a pet shop brand, you’ll have content which answers the most specific questions around pet health, in as much detail as top veterinarian websites. We will:

Carry out keyword research to target both high volume and long-tail keywords.

Craft top quality blog content, optimised with surfer SEO, that answers pressing questions in your niche, heightening your brand visibility.

Use a killer headings and subheadings structure, in a format that Google loves, to ensure that your blogs rank at the top end of page 1, and steal featured snippets.

Video marketing

Producing compelling, useful and viewer-oriented video is a vital way to improve your sales and brand authority through content marketing.

The stats speak for themselves: social video generates 1200% more shares than text and image content, and viewers retain 95% of video messages to 10% of text. Our video marketing services include:

Video blogs. These have all the high-quality, educational information of a top blog post, but with a compelling visual format to hook in viewers and keep them coming back for more.

Explainer videos. Rather than expecting your potential customers to trawl through reams of text, we’ll create videos which answer key questions in your business niche, so that whenever your audience has a question, they can’t help but bump into your brand.

Brand and product advertisement. We’ll intersperse valuable informational videos with killer brand promotion. We’ll tell the story of your product or company and what makes it unique, whether via the intimacy and genuineness of an on-location shoot, or simple, engaging animations.

Social media content

We use social media about as much as we breathe these days, so you’ll need a sharp strategy to stand out, deliver quality information to your audience, and convert viewers into customers.

Using market research, we’ll identify the social media channels that your target audience most often use. We’ll then craft compelling content, optimised for each social media platform and its common user behaviours.

Your social media content will serve as a valuable, independent source of information, designed to solve your audience’s problems. We’ll build a strong, trusting relationship between yourself and your consumers, seamlessly integrating your brand as a vital authority on subjects which matter to them.

Alongside using social media to locate and resolve your audience’s pain points, we’ll produce effective organic and paid social media advertising, to transform your visitors into buyers.

White papers

In the age of the internet, anyone can claim to be anything, and we’re never short of fast, inaccurate information. That’s why standing out as a true authority in your business niche is the perfect way to instil trust in your audience.

White papers are long, in-depth content, often complete with original research, and unique insight into trends and issues. They’re a great way of proving, not only that you know what you’re talking about, but that you’re the one actually carrying out the innovations and groundbreaking discoveries in your industry.

We will carry out incisive research (as well as use existing studies unique to your brand and industry) and craft high-quality white papers to educate your audience on key issues in your niche, to emphasise your authority and trustworthiness as a brand.

Email marketing

Strong email campaigns are core to powerful content marketing. Emails are 66% more likely than other forms of communication to convert your visitors into customers.

We’ll leverage your existing content, from blog posts, landing page copy and social media content, to increase your email subscribers.

We’ll then craft two streams of email content to complement each other. Informational emails or newsletters, consisting of full-value content, focused on your audience’s interests, as well as solutions to their potential problems, and sales emails, which will connect instinctively and emotively with your users’ needs and position your product as the solution.

Sales copy

So, you’ve positioned yourself as the ultimate source of useful, independent content to your audience. Now, it’s time to strike with a killer copywriting strategy, just as they’re ready to buy.

Our sales copy will smooth the final steps of your visitors’ purchasing journey, ensuring that there is no friction between their needs as a buyer and what you’re providing on your website.

We’ll produce FAQ pages that are perfectly structured for SEO. This will ensure that visitors find the answers they need, and that Google pulls your FAQs to page 1 and above, increasing your product visibility and sales. Our SEO strategists will target the most commonly asked questions around your product and business niche, using tools such as Surfer SEO and People Also Asked, and our copywriters will craft compelling meta descriptions to increase your click-through-rate.

We’ll target the most relevant product keywords and craft unique and detailed specifications for your items and services. Your product descriptions will stand out among your competitors’ by as the most helpful, enlightening and supportive to consumers, ultimately encouraging them to purchase.

Customer stories are most compelling when they create understanding between brand and consumer. We craft customer testimonials which empathise with your audience’s needs, and target their discomforts. Rather than shouting about your brand, these testimonials will create encourage empathy between current and potential customer, creating a shared space of trust that then allows us to position your service or product as the answer.

Case studies

Liberty Offices

Liberty Partnership

Liberty Partnership are Chartered Independent Financial Advisors specialising in wealth and retirement planning based in Market Deeping, Peterborough. They are driven by traditional values based on their outstanding customer service and long term relationships.

Clothspot Hero

ClothSpot

Based in the Lincolnshire Fens, ClothSpot is a site dedicated to fabrics. Saddened at the loss of fabric stores on the high street, ClothSpot provides a mind-blowing selection of fabrics to inspire your next big idea.

“What's the next step?”

It’s simply to get in touch. We find it’s best to talk through your ideas then decide on a plan to get the right solution for you. So why not call us on 01733 267775

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