Search Engine Optimisation (SEO)
Somewhat of a mystic art, SEO or search engine marketing can be tricky. We know that you’re not likely to be accustomed to doing this, so we use tools such as Yoast to make it more approachable on your website. Helping you understand how to use keywords and phrases, “meta descriptions”, the correct length of content in a page, internal linking and much more.
This can be one of the most cost-effective forms of marketing so it’s important to get it right. It’s also worth knowing that Google is constantly changing the rules, so it’s important to work with a business that can keep onto of this for you so you don’t have to worry.
Whilst we do offer SEO as a service, we can offer bespoke training sessions just for this so you can get hands-on with it.
Pay per Click (PPC)
PPC can be an extremely effective form of search engine marketing for your businesses, and you’ve likely engaged with it before without realising it. Searched for something in Google and seen the first few listings appear with [AD] next to them? That’s it.
Using tools like Google Ads, you’ll pay for each time someone clicks on one of these adds, but this can help you assign a value to a lead. If that click costs you £2 and leads to a £200 sale, that’s good value for your money.
We’ll work together to work out the best way this can work for your business and figure out what works and what doesn’t by looking at Google Trends for your business.