97% of consumers used social media in the past month. This makes it the ideal resource for discovering what your potential customers really care about, and leveraging this to increase brand awareness.
Social media is core to successful content marketing. Rather than constantly shouting about your own products and services, using social media to answer the most pressing questions and needs in your business niche means that audiences instinctively rely on your brand.
What can social media do for you?
Social media skyrockets your brand authority, drives traffic to your website and generates a steady stream of sales and revenue, by targeting the digital consumers most likely to buy your products or services, on the platforms they use most often.
Not only does paid advertising on social media supercharge your sales, these channels are your most powerful tool when it comes to positioning your brand as a vital source of information in your niche, and using trust to convert your target audience into customers and fans.
What social media services do we offer?
At Jigowatt, we offer social media services that target your consumers’ digital journey at every stage, from brand awareness to purchase. We analyse how your target audience uses each social media platform, and use this information to extract Return on Investment (ROI) at every point in their journey with you.
We’ll create a social media strategy for your brand that works in tandem with SEO and content marketing.
We’ll ensure that your company ranks at the top of Google, from building top backlinks your website to crafting high-quality content based on careful keyword research. We’ll then include links to your social media channels on your top-ranking blogs, increasing engagements and conversions (when one of your users completes a desired goal, whether that’s a purchase or social media follow) on your social profiles.
At the same time, we’ll craft compelling social media content to increase traffic to your website, and drive sales there too.
Social media strategy
We’ll work with you to draw up a social media strategy which targets your audience at every point in their purchase journey, whether generating initial awareness of your brand, or ensuring high-quality customer support over social media at the point of purchase. We will:
Social media analytics and tracking
In order to draw in your target audience via social media, you need to have an implicit knowledge of their needs, desires and interests. We will:
Social media content
We’ll use our intimate knowledge of each social media platform and its culture to generate leads, increase brand authority and drive traffic to your website.
As well as leveraging the social media channels which your target audience most frequently use, we’ll draw up a strategy that uses the best social media platform for each of your business objectives.
For example, we can use Facebook to extract a granular level of data about your audience, and pinpoint the perfect subset of people to target with adverts about your services. We can use Twitter to generate buzz around your brand by creating unique, engaging content with striking media.
Organic and paid social media
We will integrate organic social media (free content such as posts, videos, tweets, memes and Stories), with paid social media adverts and posts. This combination of natural, useful content and compelling, powerful adverts will push your audience to convert, just as they are ready to commit to your brand.
We’ll use Facebook’s powerful audience monitoring to target your potential customers with razor sharp precision.
Twitter can put your company at the centre of the cultural, political and business conversations in your niche, supercharging your brand awareness and followers. We’ll blend organic and promotional content to maximise your presence on Twitter, ultimately driving traffic to your website and increasing sales. We will:
LinkedIn is one of the most valuable social media platforms for content marketing. We’ll use LinkedIn to establish your brand as the ultimate authority in your niche, meeting your audience’s needs, helping them achieve their goals and answering their most pressing questions. We will:
With 700 million users on Instagram, this social media platform is the perfect place to build and market your brand with stunning, engaging visual and textual content. We will:
TikTok’s addictive, fast-paced format means that it is the perfect platform to engage viewers with your brand, particularly if you’re targeting a younger demographic. Don’t be put off by the reputation of TikTok as just lip-syncing and dancing – it’s fast becoming one of the biggest platforms for educational content, which is perfect for establishing your brand as a trusted authority in your niche (TikTok announced a $50,000 creator fund for instructive and educational content just last year). We will:
Social media customer management
In a world where 60% of people would rather message than call a business, social media is the go-to platform for customer service. As well as creating compelling social content to increase your audience’s engagement, we’ll work with you to craft a flawless customer service system on your main social media channels, which can answer your users’ most pressing questions and convert them from visitors into purchasers.