Social Media Marketing

Being active on social media is something we all know is extremely important for your business, from our perspective it not only tells Google that you’re active, but it also helps raise brand awareness, re-enforces your brand identity and improves your communication with your pre-existing audience. However, there is another side to social media that many businesses don’t use, which is the marketing tools.

We’ll work with you to understand what you’re hoping to achieve; growing an audience or promoting a service? Who are you trying to reach? What message are you trying to send? With this in place, we can use each platform’s tools to see what’s working and then focus in on that.

Deciding on the right platform for your audience takes research and time. Twitter is great for engagement with your audience, but isn’t something that you can expect a lot of leads from. Facebook is a fantastic tool allowing you to target very specific audiences but if you aren’t paying you may not see the engagements you’d expect. Instagram has become the perfect platform for e-commerce businesses, allowing you to easily showcase your products and link people directly to them from the app. Finally LinkedIn is the ideal place for B2B communication and we’ve seen great results from some of our clients on this platform.

Hootsuite can help you automate your posts at specific times of the day to go out across all your platforms, saving you time and the hassle of posting to each platform separately. We personally use this for our social media posts every week!

Google Trends is a free tool which can help you find what people are searching for allowing you to tailor your content based on this. Not only increasing your views on social media, you’ll even help increase your SEO ranking.

There are plenty of other tools to help you, but we can go into further detail over a coffee. You’ve likely seen the the rise of video on social media in the past few years. Video has been rapidly increasing for social media marketing, with view rates being 50% high than text posts for LinkedIn alone. We can work with you to generate videos appropriate for each platform as user engagement differs between each.

“What's the next step?”

It’s simply to get in touch. We find it’s best to talk through your ideas then decide on a plan to get the right solution for you.
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