Nailing the words and tone of your website’s content should be considered one of the key factors in its success. Relate to your customers with relevant, enticing and informative text and you’re on your way to encouraging loyalty, interactivity and ultimately sales if that’s the nature of your business. Of course the right site structure and navigation all makes for an enjoyable user experience and that’s our job, but we need your input – at whatever level you’re comfortable – to really capture the business proposition to your audience.


Search Engine Optimisation is another vital key to creating content that gets you noticed. The algorithms that search engines use are having to become more sophisticated in how they look for and prioritise results. We know that simply throwing a load of key phrases or words in to the copy on your site is not the solution. The seamless integration of SEO language requires a more creative and sophisticated approach, keeping visitors to your site engaged and not feeling like they are reading copy written by a robot.

We can help create your content with SEO in mind, following holistic practices and make your content a pleasure to read.


Why not let your customers provide content for you? Reviews and testimonials make great real-life examples of your work and increase your credibility. And not just words – before and after images work well and videos are even better. By constantly encouraging your clients to share their views – you’ll have a steady stream of up-to-date and relevant content. Google will be very happy.


As a creative agency we’re meticulous about using the right images to endorse your brand values. Photography, illustrations, icons, video or animation can be crafted to ensure the right message.

Why is imagery so important? In an age of constant visual and aural bombardment, making an immediate first impression is vital. An effective and striking design is an essential component of successful business branding.


Inevitably, at a later stage some images may require a detail to be removed, a colour changing or cutting out from a group shot. We have the skills in-house to work around [almost] any request, so no need to worry about further photography costs.

Product Photography

It’s impossible to count the number of shoots we arranged for product photography. From 360º videos of motorcycle helmets to simple machine components – the lighting, composition and picture quality has to be perfect. Having a consistent style especially when your viewing multiple images in an online shop can really affect sales. Different angles and close-ups too all add to a better shopping experience. eCommerce is one of the cornerstones of our businesses and is something all of us at Jigowatt are extremely passionate about. Ensure your photographs don’t cheapen the experience or lose sales and think about investing in professional product photography.

It’s also not just the images themselves, it’s also how they’re used throughout your project that help sell your products. Have a look at some of the eCommerce websites we’ve helped bring to life when it comes to product photography.

Lifestyle photography

If you work in a service industry well thought out and creative lifestyle photography can really benefit your marketing. It’s a chance to portray the character and tone of your team and business and customers are more likely to buy from friendly faces with a personal approach.

For a product led company, in addition to studio photography, consider a selection of images with your products being used or set up in an unusual contrasting environment.


Statistics prove how important video is these days; 81% of all businesses now use video as a marketing tool. It’s a superb way to showcase your business and viewers retain much more of the message you’re trying to get across.

Video is also a great way to generate content for social media. On average video posts have 48% more views than text posts and has a 1200% more shares than text posts. This gets your content out in front of as many people as possible.


This is quite a daunting list if you’re thinking of producing a new website. Jigowatt can manage every one of these areas of content for you – of course working with you all the way so the end result portrays your business as you want to.

Case studies

Liberty Offices

Liberty Partnership

Liberty Partnership are Chartered Independent Financial Advisors specialising in wealth and retirement planning based in Market Deeping, Peterborough. They are driven by traditional values based on their outstanding customer service and long term relationships.

Clothspot Hero


Based in the Lincolnshire Fens, ClothSpot is a site dedicated to fabrics. Saddened at the loss of fabric stores on the high street, ClothSpot provides a mind-blowing selection of fabrics to inspire your next big idea.

“What's the next step?”

It’s simply to get in touch. We find it’s best to talk through your ideas then decide on a plan to get the right solution for you. uses cookies to make the site simpler. Find out more about cookies.