Introduction
At Jigowatt, we specialise in creating exceptional websites that elevate our clients’ online presence and drive business growth. In this case study, we will explore how we collaborated with Epic Caterers, a renowned catering company based in Bristol and Cardiff, to enhance their website’s traffic, usability, and generate a significant increase in customer enquiries; specifically for their Wedding Catering business.
Challenges
- Low Website Traffic:
Epic Caterers’ existing website was not receiving sufficient organic traffic, limiting their online visibility and potential reach. - Usability Issues:
The website was built using the Wix platform and suffered from usability flaws, such as inconsistent design, lack of mobile responsiveness, and outdated design elements, resulting in a subpar user experience and low conversion rates. - Insufficient Enquiries:
The website lacked effective call-to-action elements, resulting in a low number of customer enquiries and missed business opportunities.
Strategies & Solutions
- Comprehensive Website Redesign:
We conducted a thorough analysis of Epic Caterers’ target audience, target keywords, industry trends, and competitors to develop a tailored website design and SEO strategy. Our team focused on creating a visually stunning and user-friendly interface that aligned with Epic Caterers’ brand identity and objectives. - Search Engine Optimisation (SEO) Enhancement:
We implemented a comprehensive SEO strategy to improve Epic Caterers’ organic search rankings and drive targeted traffic to their website. This included optimising meta tags, improving site speed, and conducting keyword research to target relevant search queries with high volume of monthly searches but a low competition score. - Responsive Design and Mobile Optimisation:
We redesigned the website with a mobile-first approach, ensuring a seamless user experience across all devices. By optimising the website’s responsiveness and improving mobile usability, we aimed to increase engagement and attract a larger audience. - Compelling Content and Imagery:
We collaborated with Epic Caterers to create high-quality and engaging content that showcased their unique culinary offerings and expertise. By incorporating a testimonial section devoted to the previous weddings that they had provided the catering for. With video testimonials and persuasive copy, we aimed to captivate visitors and encourage them to explore further. - Strategic Call-to-Action Placement:
We strategically placed prominent and persuasive call-to-action (CTA) buttons throughout the website to guide visitors towards desired actions, such as making an enquiry or requesting a quote. This included optimizing CTA design, placement, and messaging for maximum impact.
Results
- Increased Website Traffic:
Following the implementation of our SEO strategies and the launch of the redesigned website, Epic Caterers witnessed a significant boost in organic traffic. Monthly unique visitors increased by 50%, resulting in greater online visibility and brand exposure. - Enhanced Usability and User Experience:
The responsive design and improved usability enhancements contributed to a substantial improvement in the website’s user experience. User feedback indicated a higher level of satisfaction, resulting in increased time spent on the site and reduced bounce rates. - Improved Enquiry Generation:
By strategically placing persuasive CTAs and optimising enquiry forms, Epic Caterers observed a remarkable 70% increase in customer enquiries generated directly through the website. (they now average 4-5 quality leads a day) The clear conversion funnel and user-friendly interface played a pivotal role in encouraging visitors to take action.
Conclusion
Through our collaboration with Epic Caterers, we successfully transformed their website into a powerful marketing tool that not only attracted more organic traffic but also provided an enhanced user experience and generated a significant increase in customer enquiries. Our comprehensive approach to website design, search engine optimisation, and user-centric strategies helped Epic Caterers achieve their business goals and establish a stronger online presence in the competitive catering industry in the Bristol and Cardiff area.