The original website was built back in 2009. Over the years it has been tweaked and brought up to date but consistently followed the same design. It wasn’t until this year when it received a major visual overhaul.
Having previously had a relatively dark looking website, with heavy use of dark grey and burgundy our client Mark wanted a much cleaner design which is why we opted to use white and turquoise to provide a fresh feel.
To grab attention a bubbles video hero block is a nod to the logo design established when the business started back in 2007. We colour graded the video to match the new colour scheme of the website helping re-enforce the brand and keep design consistency.
Previously the homepage contained a lot of content but didn’t highlight key aspects of the business. After discussion, we agreed on the key services to promote which helped us drive traffic to these sections with the new service blocks that are found immediately below the hero.
Another area of the site that was a major focus of the redesign was services – separating each sub-section into its own block and at the bottom of the page linking to a relevant case study.
According to GT Metrix the previous site the following scores. We’re all extremely happy with these results considering the new site includes more images and a hero video. To see an improvement like this in terms of PageSpeed and YSlow score whilst reducing the requests by 70% is a fantastic result.
Total Page Size: 2.24MB
Total Page Size: 1.95MB
Alongside the online activity we support Mark and his team with many other services. Design for print (from business cards to large format display banners), email marketing, IT advice and where it all started – the original Cogitamus logo design and brand identity.