AI SEO, AEO and GEO - what we do
We help UK businesses improve how they appear in AI-driven results by making content easier for assistants to interpret, trust and reference. That typically means:
- strengthening entity clarity (who you are, what you do, where you operate)
- restructuring key pages around real customer questions and decision points
- building stronger internal linking and topical coverage
- implementing structured data where it adds clarity
- measuring whether you are being cited for the queries that matter
AI search optimisation sits on top of strong SEO foundations – it does not replace technical SEO and content structure.
Who this is for
AI search optimisation is most useful if:
- customers ask AI tools for recommendations in your category
- you sell complex services and need your expertise summarised accurately
- you rely on local intent or comparison-style searches
- you already have SEO in place and want to extend visibility into AI-driven results
What’s included
How we measure AI visibility
We track:
- whether your site is cited for priority queries
- whether answers represent your services accurately
- whether key pages are used as sources (service pages, guides, location pages)
- how visibility changes after improvements are published
Where appropriate, we also track:
- organic impressions and clicks for supporting queries
- conversion metrics (enquiry rate, qualified leads, sales journeys)
How this links to our SEO services
If you need foundation work first, we will recommend it. AI visibility improves when your site is technically sound, clearly structured, and consistent.
Start with SEO foundations
Strong AI visibility depends on strong technical SEO and content clarity.
Frequently asked questions...
Does AI search optimisation replace SEO?
No. It builds on SEO foundations. You still need strong technical health, content structure and indexing for AI systems to find and trust your pages.
How long does it take to see impact?
Some improvements can change how your pages are interpreted quickly once indexed, but consistent visibility usually improves over time as content and topical coverage strengthen.
Do we need new content?
Not always. Many gains come from restructuring key service pages, improving internal linking, and adding clear answer-led sections. New content helps when you need wider topical coverage.
Can you help us appear in local AI results?
Yes. Where relevant, we strengthen local signals, location clarity, and consistency between your website and local presence so AI tools can connect services to place.