Close this search box.

How Can Website Design Help My Business Online

Posted 3 years ago


Making sure you have the right website design for your business is crucial and will have a huge impact on the way your audience sees and interacts with you. Your website is one of the most important parts of establishing trust in your business, so it’s worth  investing time into thinking about how to make this happen through good design!

First impressions 

When your audience visits your own business website, they are subconsciously judging you. They will judge the  quality of your business within seconds and this first impression is important because it sets  expectations for what’s to come. 

Web design is a very important aspect of branding because it can impact how your audience  perceives you. The impression web-users get when they first see your business website either gets them  hooked and wanting to learn more about the company, or leaves for greener pastures. A good  web designer will help keep those leads on the page through their layout skills that have been  proven successful in keeping people engaged with what’s being offered by the business. 

How it helps Search Engine Optimisation SEO strategy  

There are many web design elements and practices that you must consider before publishing your content on a website. It is important to do this correctly so the search engine spider can crawl  and index your site in an efficient manner, which will lead to more visibility for potential customers  or clients. 

Web design is a frequent concern for those who want to be successful in the world of search engine optimisation. In order for content on your website to rank highly, you need web pages that  are built with SEO-friendly code which can be difficult if not done by an expert. Fortunately,  there’s no reason why one shouldn’t partner up with professionals and save themselves from  potentially costly and time consuming mistakes later down the line! 

Web design plays a crucial part when it comes to building business websites especially where search engines like Google are concerned. The best way to ensure proper practices (and subsequent  visibility) is partnering up with experts that understand how this works; without them, even  experienced designers might make some expensive blunders along their journey towards  success. 

Website Design sets the impression for customer service 

Your business website is like a customer service representative. A visitor to your site should feel welcomed  and respected upon arrival, but if they’re greeted by an ugly design or complicated navigation  system that takes them hours to navigate through just for the privilege of being able to provide  their contact information–they won’t be impressed with you as company. 

Your audience wants quick answers when it comes time for questions about price points,  shipping methods, return policies; not only do these things give insight into how professional you  are in general (and will show up on social media), but also knowing where all those pages are  located makes visiting easier overall! 

Good Website Design helps build trust 

A poorly designed ecommerce website could really put off potential customers. You might lose out on big  deals by not investing in an updated web design that looks professional and trustworthy, which is  what your company needs if it wants to attract more clients.

Think about the last time you clicked into a site with dated design, inconsistent information or  awkward navigation looking like they were put together quickly without thought for presentation –  how did you feel? So many users shopping online will bail out and be reluctant to passover  financial details for lack of trust. 

It’s important to build trust with your audience so they stay on the site longer. When visitors  remain on a business website for an extended period of time, you create more opportunities that allow your  business to make those conversions happen in their direction. 

Beating the competition in search engines

You want your own website to stand out from the competition. If you have an old, outdated and low quality website, it will never rank among the top ten search results on Google. As we are experts  in both web design and search engine optimisation we can help give you a competitive  advantage by improving your site’s design as well as boosting its visibility in search engines. 

With a poor website design you’ll be losing out on potential leads from new customers, which  can happen pretty quickly nowadays with social media getting everyone talking about every  company imaginable! Your competition could get a lot more attention which translates into more  business as marketing has become such an essential part of running a successful company these  days! 

If you need some professional assistance with updating or upgrading your current site then  contact us now for more information today; we offer free consultations so that you don’t make  costly mistakes when hiring someone. 

Brand Consistency  

As you start to build your brand, there are a few things that will help. Make sure people know who  you are and what they can expect from the experience of dealing with your company by building  up an online presence. Second, building a strong brand as it is an important step in getting leads and  making sure your audience chooses your company. A unique brand strategy is the best  way to create consistency across all of your marketing materials, as it helps people identify your brand whether returning or for the first time! 

By building consistent design, users will become more familiar with your brand, you’ll keep leads  on your page for longer and in turn these leads will convert into enquiries. 

Your website establishes your place in the industry

Your online presence is a key factor in your business’ success. You have to stand out from the competition in order to win over customers, so investing time and money into building an attractive website can be pivotal for your company’s future growth. With this being said, it also important that you build up trust with potential clients by providing quality content on your site as well as creating great service offline.

Important elements to take into account when considering website design for your business

Page Speed 

Do you know how long your website takes to load? If it is too slow, people will go back on the  search engine and choose another competitor’s page. Google’s algorithm is always evolving. 

That  means it can sometimes penalise websites for having slow loading times and messy code, which  in turn will have a detrimental effect on your search engine rankings if you don’t address these  issues quickly.  You’ll also need to consider the right optimised web hosting so that your allotted bandwidth can easily cope with any increase in website traffic.

Responsive website design 

Your audience is coming from all corners of the world, and they’re bringing their mobile devices  with them. But that’s not an issue for responsive design! As long as you can accommodate your designs to be played back on every device size imaginable- smartphones included – then  everyone will have a positive experience when accessing your site.

With more people using smartphones than ever before, taking advantage of responsive website design has never been more important. Your content must fit any screen (including smartphone  screens) in order to keep leads engaged throughout their entire visit. 

Style Guides 

As we stated previously, one reason why web design is important is because it creates consistency across your entire website. Consistency helps your audience build brand recognition  and keeps them engaged on your page longer. A style guide will help you keep a consistent typography, colours, list styles, quotes across reinforcing your brand identity. Dynamic home page 

Clear Navigation 

Visitors are easily distracted. If you want to keep their focus on your page, it is important that the information they need be easy to access and find. A carefully designed navigation can help them  get from one section of content to another with minimal frustration or confusion. They should be  able to access very page on your website from any other page. No dead ends! 

Compelling Copywriting 

Writing compelling copy on your website is crucial for keeping your visitors engaged. They’ll read  all of the information you provide and learn about the different aspects of what you have to offer, which in turn will make it easier for them to decide if they want to give up their contact info or buy  something from your site! You want the reader to learn more about what you offer and stay on  your website longer because of it. Your writing style should align with the rest of your brand’s site  for consistency. 

Creative Photography 

Adding creative photography to your website can spice up your site and make it more user friendly. Creative photos will grab the attention of potential customers and help them understand  what you do. They’ll also give people who visit your site an idea of what kind of person or  company they’re dealing with. People buy people! 

Clear Calls to Action CTA 

A call-to-action button is an important part of your website design, and should stand out without  overshadowing the rest of what you have on display. They are strategically placed as a means to get people moving forward through the website, be it to view more information about a product or  service or get in touch via the contact form. 

Website accessibility for your small business website

Accessible websites are required by law to make sure that they’re accessible for all. This is easier said than done, and can be especially difficult if you want your site to remain aesthetically pleasing while being functional with the needs of those who use assistive technology devices like screen readers or magnifiers. Accessibility-friendly solutions like accessiBe help us meet both our legal obligations as well as create a website which people will enjoy using!

In Conclusion 

Your website is a reflection of your business. It should be designed to represent your company in the best way possible and help you attract more visitors, convert them into customers, and keep them coming back for more. Whether it’s an e-commerce website or just informational content about what you do, we can create something that will get people hooked on you! Or if you are struggling as to

where to start but want some guidance from experts who know how to make websites work well online, contact us today. With our services at affordable prices and awesome design skills (we  promise!), there’s nowhere better than Jigowatt for all of your web needs.

“What's the next step?”

It’s simply to get in touch. We find it’s best to talk through your ideas then decide on a plan to get the right solution for you. So why not call us on Peterborough: 01733 267775 uses cookies to make the site simpler. Find out more about cookies.