A blog is an essential feature of a modern business website.
A regularly updated blog can have a number of powerful benefits to your business, especially when utilised as part of an overall content marketing strategy.
Drive Social Media Traffic To Your Website
Blogs should be written so that they have an appeal to your target audience, whether this takes the form of information about the industry, a particular service offering, or tips on how to solve a problem they may encounter.
Blogs that fall into these categories are perfect for driving traffic to your website from both social media and paid platforms.
Improve Your Search Rankings
Making sure that your business website is accessible via the major search engines – particularly Google – is an important factor in any digital marketing strategy.
Google loves blogs, because it is content that shows them that your website is active and relevant to your target audience. Regular blogging will increase the visibility of your website to search engines, and will as a result make it easier for potential customers to find you.
This is particularly effective when blogging about specific issues within an industry that may be considered small or niche.
Build Trust & What You Stand For
A website is your opportunity to show what you do and a blog is your opportunity to showcase that you know what you are talking about. Blogs that show character and add value to the potential client build trust.
By building this trust and becoming a go to resource within your industry, you are likely to convert more customers in the long run.
This can be providing analysis of industry trends, answering questions, or just communicating the values of your business.
Writing a high quality blog alone will not guarantee your business success. But, when utilised with a well-designed website, in line with content strategy, a blog can be a powerful tool for your business.