Google Gets Serious About Mobile Traffic

Jigowatt has been building responsive sites for a while now, and we’ve blogged about it before:

Many UK Businesses Still Not Mobile Friendly
Why Mobile Optimisation Matters For Your Business Website
Mobile Optimised Website Usage

The more access people have to cheaper portable devices, the more the internet will be used in this way.

Couple this with the spread of 4G availability and better data tariffs and you’ve got a recipe for increased mobile traffic to your site.

It’s been important to focus on mobile traffic for a while now, but things just got serious.

g-phone-pixel

Google has announced that it is ready to use their mobile index to prioritise their search results.

This is big news that comes shortly after the release of their very own Pixel phone… but we wouldn’t like to say the two events are connected in any way.

Up until recently, they’ve used their desktop index to prioritise results, even on a mobile – but this won’t be the case in the coming weeks/months.

What does it mean for you and your site?

If your site isn’t yet mobile-friendly and doesn’t load quickly on a slower (3G) connection, then you won’t be doing as well as you currently are in their rankings.

They will no longer be ranking your site in the same way on desktop as they do on mobile, so if you don’t have a responsive site or accessible content, then it’s going to hurt.

So, how do you ensure that your hard work on optimising your site for Google doesn’t go away?

Check your site for mobile compatibility, and give us a call to discuss how we can improve your website for mobile browsing.

We’re more than happy to work with you to help keep your spot on Google’s results page.

Get in touch

Written by Matt Kersley Senior Webbie

Matt is our go-to all-rounder; from design and development, to server admin and project management. With over fifteen years experience working on websites for organisations like Expedia, Virgin, Egmont, Autogas and a myriad of smaller companies, Matt brings a wealth of experience and skills.

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