Online, anyone can set up a website selling a product or a service from anywhere in the world. The challenge is building trust with your audience and showcasing that you are genuine and deliver on your promises.
There are lots of different factors that contribute to the trust your business has with its audience. A well designed online presence and a consistent message can build the framework, but nothing speaks louder than the experiences of your existing customers.
Building Trust With Online Reviews & Testimonials
Your existing customers are powerful as they create “social proof” the evidence that your company can be trusted.
Research indicates 88% of consumers use reviews to determine the quality of a local business, which suggests the most powerful marketing tool for your business is likely to be reviews and testimonials.
How Can I Get Reviews & Where Should I Place Them?
Online reviews and testimonials can be left on your website and controlled by you but they are also likely to be left on websites run by third parties. Your business could even have been reviewed without your knowledge.
Where your business is reviewed and the importance of these reviews will depend on the type of business you run.
The most famous review sites are Yelp and Tripadvisor that focus on tourism and food industries, however there are many other industry specific platforms out there that consumers are using as part of their decision-making processes.
We recommend analysing those most relevant review platforms for your business and monitoring them and encouraging customers to leave reviews at those with the most influence.
The one review platform for businesses that cannot be ignored is Google. This is because Google is often the first point of contact between you and potential customers.
The reviews on Google are displayed prominently, particularly for people searching for local businesses using Google maps.
This means that the reviews of your business may be the first or only thing people know about your business. This rating may affect the SEO of your website and be the deciding factor on whether a potential customer views your website or gets in touch with you or a competitor.
To find out more about how to get your happy customers to leave a Google review visit our free resource section.