Supplier of premium turf and topsoil to landscapers across the UK.

Tillers Turf

Based in Lincolnshire, Tillers Turf are one of the UK’s most respected producers of cultivated turf and topsoil, supplying a wide range of customers from homeowners to landscape architects and golf courses. We’ve had the pleasure of working with their team across three iterations of their website over the years, each time building on what came before. Their practical, forward-thinking approach to digital makes them a great client to collaborate with – especially on this latest version, which focused on improving functionality and integrating custom-built tools to better support their customers.

Challenges

Tillers Turf, one of the UK’s leading suppliers of cultivated turf and topsoil, required a modern website that could better serve both domestic and commercial customers. While their previous online presence was functional, it lacked the interactive tools necessary to support customer decision-making – particularly when estimating how much turf or topsoil was needed for a project. They also needed a design refresh that maintained their strong brand identity while improving accessibility and usability across all devices.

Solution

Our work with Tillers Turf went beyond aesthetics. The project focused on function, accuracy, and user convenience:

Website redesign

Using WordPress and Elementor, we developed a responsive, visually clean site that reflects the quality and reliability of the Tillers Turf brand. Clear product categorisation, improved navigation, and streamlined content help guide users intuitively to the information they need.

Custom Turf & Topsoil Calculators

A key feature of the new site was the development of two bespoke tools:

 

These custom-built calculators allow users to input their measurements and receive instant, accurate estimates tailored to Tillers’ product specifications. Each tool is designed to handle variations in unit type and is fully responsive across devices, helping both trade and domestic customers plan purchases more efficiently.

Integration & Flexibility

The calculators are seamlessly embedded within the website’s content structure and can be easily updated by the client as requirements evolve. This ensures longevity and adaptability without compromising on precision or performance.

The Cost-Saving Benefits of Elementor

Tillers are a tech-savvy team, which made Elementor the ideal platform for this build. Its intuitive interface empowers their internal team to make content updates and layout tweaks without relying on developer input – reducing both time and long-term costs. We also provided hands-on training to ensure their team could confidently manage and evolve the site as their needs grow, keeping the platform agile and efficient for years to come.

Hosting & Maintenance

Alongside the build, we provide ongoing hosting, security, and technical support to ensure the site runs smoothly year-round – especially during peak seasons when demand is highest.

A Smarter, More Functional Customer Experience

The updated Tillers Turf website now serves as both an informative resource and a practical tool for its visitors. By combining thoughtful design with bespoke functionality, we’ve improved the customer journey from enquiry to purchase. The calculators in particular have proven invaluable in reducing guesswork, increasing order accuracy, and enhancing the overall customer experience.

This project reflects our ability to deliver not just attractive websites, but deeply functional tools that address real business challenges. Our continued relationship with Tillers Turf ensures the platform evolves with their needs and continues to support their position as leaders in the turf supply industry.